- 70% of snowboarders in Australia fall into the lucrative and
hard to reach 18-30 age bracket.
- Two thirds of snowboarders in Australia are men.
- The average Household income of snowboarders in Australia is $110,000 p.a. (compared to a population average of $76,000 p.a.)
Australian and New Zealand Snowboarding Magazine
Australian and New Zealand Snowboarding magazine is the longest running snowboarding magazine in the Southern Hemisphere. Launched in 1993, it quickly became known as the bible for anyone that strapped-in. Last year we reached an amazing milestone and celebrated the 50th Issue.
Our reader group is predominantly ‘core’ snowboarders. Young people who are or aspire to be dedicated riders who live the lifestyle. A community that wants to know what is going on behind the scenes as well as who or what is hot right now. They are careful about what they buy, brand conscious, and very influential amongst their peers. They spend money every year on new snowboard gear, technology/gadgets, fashion and accessories. Snowboarders are connected to other board sports like surfing and skating. Technology and music play an important part in their lives.
Snowboarding has always been on the cutting edge of technology and pushing the limits. We are about to launch a brand new website this winter. With original content, daily video and news updates and live camera’s of all the resorts. Our existing website www.anzsnowboarding.com.au will be transformed into Australia’s most complete snowboard website.
In addition to this we will also launch an iPad App throughout the season.
Snowboarding thrives on progression. Here at Snowboarding we believe that ethos should be followed by snowboard media. What it boils down to is that every advertiser wants to ensure authentic brand recognition, broaden their reach and increase sales and we guarantee just that. When you add the fact that a free digital version of our magazines will be on our website, a separate 32 page run-on magazine strictly dedicated to hard-goods; boards, boots, bindings and goggles (5000 copies distributed to core shops across the country), our demo days, our NEW website and iPad App, it creates unbeatable ROI for every advertiser.
Snowboarding is published three times over the snow season.