Nextmedia to publish Shopkins Magazine
30 July 2015
Nextmedia today announced that it has entered into a license with Moose Toys and licensing agent Merchantwise to publish Shopkins magazine.
Shopkins has been an amazing global toy success story which has brought to life over 300 groceries as the cutest collectable characters. Shopkins are sold in 80 countries around the world with over 5 million characters produced every week. Shopkins has two season launches a year, with Season 3 on sale from September 2015.
Shopkins magazine will be targeted at girls aged 4+ providing information and activities on all their favourite collectible Shopkins plus a cover mount of a Shopkin and or collectable or related Shopkins branded product. Shopkins magazine will launch in October, be published monthly and will be available at all major retail outlets including supermarkets, newsagents and major retail chains. The Editor of Shopkins magazine is experienced children’s magazine editor Micaela George and National Advertising Manager is Julie Davidson who oversees theNextmedia children’s portfolio including Little Angel, Girl Power and Mania.
Commenting on the launch of Shopkins magazine, Nextmedia Chief Executive Officer David Gardiner said, “Shopkins is one of the fastest growing toy brands in the market recording incredible product sales growth and social media engagement, captivating the young girl’s category. We are very excited to be working with Moose Toys and licencing agent Merchantwise to bring Shopkins magazine to market.”
Media contact: David Gardiner, CEO, nextmedia (02) 9901 6100
Nextmedia publishes over 40 leading special interest publications plus websites, forums, books and events including titles such as Healthy Food Guide, Australian Mountain Bike, Inside Sport, Golf Australia, Tracks, Australian Muscle Car, BlueWater Boats & Sportsfishing, PC PowerPlay, Sound & Image, Camera, iTnews, PC &Tech Authority and a range of kids’ titles. www.nextmedia.com.au